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Showing posts from October, 2022

Protect, Detect, and Respond in Minutes

But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta...

Digital Marketing Overview: Types, Challenges, and Required Skills

Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience. You'll be surprised at how quickly you can implement these digital marketing tactics if you focus on them one at a Digtal Marketinf time. Then, when everything is up and running, you can focus on optimizing and improving your processes for maximum growth. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services. How a rapidly expanding senior care brand increased total conversions by 225% while maintaining lead quality. We’re strategic growth partners dedicated to helping the world’s largest healthcare organizations scale their business—and their impact. Working with established retailers definitely has its perks – but if you’re focused on building a strong b...